Square - BIG IN RESTAURANTS USA
Ultimately, we wanted to change restaurant operators perception that Square is just for small coffee shops.
We wanted to build credibility for Square and our restaurant products within the QSR category, and cement the belief that we have the solutions to meet their needs.
When it comes time to go BIG - increased growth, efficiency, flexibility, or all of the above - you need a partner that's big in restaurants.
Have a look at a taste of some of the hundreds of assets produced for this campaign:
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Square - BIG IN RESTAURANTS CA
We adapted this campaign for Canada, where we shot at numerous real sellers, which also allowed us to capture social proof content for a series: "Big Reasons" - showcasing sellers that highlight their top reasons to use Square.
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Square - Win Vancouver
We wanted to drive consideration and favorability with our audience in Vancouver through social proof assets, demonstrating the value Square can bring to their business, hitting on efficiency and data, with real life examples.
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THE GROVE | TESTIMONIAL
Our team was tasked with finding the ultimate multi-hyphenate seller, and showcasing how they use Square to power their business as it continue to grow. In the heart of Kingsville, Ontario we put the spotlight on The Grove - a unique business founded by Jennifer Flynn that uses Square POS, Square Register, Square Terminal and even Square Online to help their business thrive. Now, they're opening another location and branching out with their new ventures. We created a long-form testimonial to share the breathe of this story, as well as short-form awareness assets that would ladder up to a previous campaign under "Tick Bigger Boxes," all done for the Canadian market.
Square - Every side of your business
Our goal was to show new and current business owners that Square has tools that seamlessly connect together to help you run your business, all while saving you time and effort. Our team strategized and concepted a way to show this through the lens of a nail salon seller, lighting designer, and noodle seller, by using camera techniques that drive home the different "sides" of running a business.
PERFORMANCE | STREAMING TV
Our team worked closely with Entropico to create a number of spots that each had a different focus & theme: switch to Square, flexible pricing, easy setup, and book 24/7 with Square for Beauty.
