DICK'S SPORTING GOODS - MOVEMENT
The sports bra was invented in 1977 by three women who sewed two jockstraps together.
This fact took us by surprise and served as the catalyst for this anthem, which pays homage not only to the sports bra but to all the ways women have used it to redefine sports. Since the sports bra is typically the first, and arguably the most important piece of gear for a girl we chose to put it in the spotlight while showing
the wide range that DSG has to offer.
Check out the article here: