DICK'S SPORTING GOODS - MOVEMENT

The sports bra was invented in 1977 by three women who sewed two jockstraps together.

This fact took us by surprise and served as the catalyst for this anthem, which pays homage not only to the sports bra but to all the ways women have used it to redefine sports. Since the sports bra is typically the first, and arguably the most important piece of gear for a girl we chose to put it in the spotlight while showing

the wide range that DSG has to offer.  

   

 

 

 

PRESS
Check out the article here:

Fast Company

PHOTOGRAPHY

SOCIAL

BEHIND THE SCENES

PLAYING WITH THE GOAT

Created by Lainey