Every year on Halloween, cookies are forgotten in favor of candy. We changed that, by creating adorable bite-sized horror videos set in a mad scientist-style "laboratorium" that produced cookie/candy "Nomsters."
The five-day campaign generated more than 21 million impressions, including 4.3 million organic Twitter impressions, 260,000 video views and thousands of social shares.
Adweek Ad of The Day, Design Taxi, Digiday, Agency Spy, Campaign Live
Shorty Awards Silver
BEHIND THE SCENES
Set Design: Lori Nix, Kathleen Gerber, Nix & Gerber Studio
Art Director: Kelsie Kaufman
Executive Producer: Phil Pessaro
Producer: Ethan Brooks
Production Company: Dream Machine Creative
Director: Andrew Wonder, Lainey Dubinsky
Producer: Alon Simcha
Executive Producer: Dylan Steinberg
Director of Photography: Fletcher Wolfe
Character Fabrication: Dan Castelli, Castelli Models