Panera // Behind The Counter


To reveal what goes into making the new Panera coffee blend, we went on an adventure to document

the hard work and extensive labor that goes into producing the perfect cup. We got up close and personal with the farmers, pickers, sorters, and logistical leaders to film the process in Costa Rica, at Hacienda La Minita during the harvesting season. We then forged on to Texas, where we captured the roasting process and headed to Boston, to show where it all ends up. 

   

 

 

 

Mac Made Better Campaign


How do you nationally launch Panera Mac & Cheese toppings? First, create a TV spot. Second, paint the town. And third, design, manufacture and distribute a custom utensil that’s scientifically proven to

elevate the eating experience.    

   

 

 

 

Clean Salad Dressing


In an effort to show the clean ingredients used in Panera salad dressings we created two stop-motion videos to highlight the simplicity of the recipe.

   

 

 

 

It's Ok To Crave // Cinemagraphs 

 

 

 

 

 

 

National Mac & Cheese Day  

 

 

 

 

 

 

Stop Motion // Social

 

 

 

 

 

 

Created by Lainey